DVD Format War?

As many of you already know, there has been a raging war between Blu-ray and HD-DVD to decide who will reign as emperor of high quality DVD's. New technology has been recently developed that could completely end or change this format war. Warner Brothers has developed a DVD that is capable of storing both Blu-ray and HD-DVD content. LG has also developed a DVD player that will be able to play both Blu-ray and HD-DVD formats.
(Information taken from SlashDot)

This format war is a big inconvenience to consumers because there is a lot of uncertainty of who will win and consumers are hesitant to buy a high quality DVD player until there is a clear winner. From a consumer perspective there are many reasons why this is good news. This new technology could potentially end the format war, and mabye one of the sides will give in and all DVD's will be made in a single format. This news is also good for consumers because you could now buy a DVD player that can support both formats, so you will still be able to play high quality DVD's of whichever format, if this war ends. This is bad news because both formats may try to coexist and this would make it more expensive in the long run because the DVD players that support both formats will be more expensive and the DVD's with both formats will be more expensive.

I personally hope that one side will give in so that this war will end and this new technology will not be necessary. This technology will be more expensive, but I think it is good that it has been developed in case this war never ends. It will be interesting to see how Blu-ray and HD-DVD respond to this new technology and if the companies will allow for both of their formats to coexist on a single DVD. Could this lead to the end of the format war?